There are certain things that get better with age (the coffee I left in my car console two days ago and accidentally sipped earlier is not one of them). Now that I am in my mid-forties, I am finding that to be true about a lot of things in my life. For example,

  • I no longer care what other people think about me. At least I try very hard to not let what other people think of me impact me like it once did. I often think of this quote when getting riled up: “Don’t take criticism from someone you would never go to for advice.” As my Grandma would say, “Ain’t that the truth?!”

  • I know what I am good at and what I am not good at (for the most part). Some people may disagree with this because I am an admitted control freak but I am trying to learn how to delegate. I am also trying to accept that, despite what Sheryl Sandberg said, I technically can’t do it all and it is actually possible for other people to do things as well as if not better than me. As a result, I am learning how to ask for help. This is not easy.

Good at: Reading bedtime stories, friendship, sarcasm, pretending I am fine when I absolutely am not, making cocktails, gift giving, starting to talk about something out loud that I have been thinking about for several minutes and confusing whoever just got dropped into the middle of my train of thought, oversharing.

Not good at: Measuring for recipes, keeping a poker face, math, delegating, quieting my internal dialogue, listening to directions even when I am the one who asked for them, patience, ambiguity, talking quietly.

  • I am confident in my lack of knowledge as an older mom. Shout out to all the geriatric (recently rebranded as Advanced Maternal Age) Mamas out there! Like younger moms, I still have no idea what I am doing but I’m not interested in feedback about my cluelessness. I know what battles to pick (cleaning his room, bathing) and the ones to save for another day (eating the same things we do, convincing him to try a new show after watching his current selection for the 347th time). I figure that he’s made it to 7 so whatever we are doing can’t be that bad.*

  • I make sure to take care of myself in ways I didn’t when I was younger. I workout. I take vitamins. I no longer drink red death cocktails.** I go to therapy. I try to eat well (unless you but put a basket of chips and salsa in front of me in which case I will immediately lose all self-control and become a gremlin). In general I feel pretty great.

I feel great as long as I don’t compare myself to famous people around my age. We are inundated with images of people like Jennifer Aniston, Terry Crews, Jennifer Lopez (Affleck?), Hugh Jackman, and Martha Stewart out there proclaiming to the world: This is what being over 45 (or over 80!) looks like! I am fit. I am happy. I am glowing. I am THRIVING!

Definitely none of this has anything to do with the fact that looking like they do is (a significant) part of their job or that they have a team of nutritionists and trainers and a live-in chef or that every photo posted is filtered in some way.

A recent article in The Guardian talks about how we non-famous, middle-aged people are supposed to be “inspired” by things like Gwyneth Paltrow’s abs at 50. I am not. Would I love sick abs? Sure. But I know that the only way I could attain those abs is via intermittent fasting, cutting out sugar and alcohol, taking up running, and acquiring completely different genetics. I also know that Gwyneth and her abs are part of a much larger machine: the wellness industry. This isn’t just about going to the gym. This is a $1.5 TRILLION industry that encompasses nutrition, fitness, appearance, physical and mental health and Gwyneth’s GOOP isn’t the only place where famous people shill their own brand of wellness:

These are only some of the brands out there and the price points on many of them are simply outrageous. Companies like this are fueling the wellness/beauty-industrial complex but they are only part of the story. Hop on social media and you can pick up this diet tea, this diet tea, these weight loss gummies that are definitely not endorsed by Oprah, fiber supplements (there is an entire podcast about this one called Fed Up and it’s great), diet pills, and so many other things to make us “better.” These products are backed by countless people masquerading as “healthy life coaches” or “nutrition experts.” Unfortunately, like the famous people, many of them have zero qualifications to be recommending anything to anyone. They are all attempting to inspire us to live our best lives but that isn’t what they want. They don’t care about our well-being. They want to live their best lives and that can only happen if we feel bad about ourselves and BUY WHATEVER THEY ARE SELLING to fix our normal people maladies. There are so many social media accounts dedicated to this pursuit that the Federal Trade Commission (FTC) entered the chat. In May of 2022, the FTC moved to crack down on misleading influencer ads. They also took action against a supplement maker for hijacking their online reviews and ratings to deceive customers, and they have put together an entire site dedicated to health fraud scams ( here is a list of other popular IG scams to avoid). Joining the FTC are some doctors trying to debunk these claims via social media too.

I wish we were all free from this influence, but, just like the younger women being impacted by social media, we middle-aged women need to remind ourselves that none of this is real and these standards are silly. Turns out sometimes the famous people (accidentally) remind us too. 

Recently, the one and only JLo was filming a live video on Instagram when the filter she was using shifted a bit revealing her (GASP!) real skin. The fact that she was using a filter should not surprise anyone. The fact that her skin at fifty-two isn’t complete perfection should not surprise anyone. The fact that she attributes her “flawless skin” to the new olive oil-based products she just developed and that will soon be available at a store new you is not surprising but it is disappointing.

As a business professor I understand the importance of the bottom line but as a business ETHICS professor the idea of making money off of people’s insecurities is, dare I say, unethical. I hope that everyone seeing these impossible claims, ridiculous #fitspiration posts, and fake gurus will pause before taking their advice or giving away their money. If you want to proactively counteract this content in your feeds you can start subscribing to accounts that promote body positivity; a movement that is about inclusion in all of it’s forms. There are also accounts on nutrition (by actual nutritionists), yoga, mental health, and personal acceptance. Here are some options and some more. Some of my favorites are @rileylaster, @thecrankytherapist, @aadamrichardson, @karentangmd, and @philhatesgluten.

At the end of the day, no matter what the internet, people around us, or our own tricky brains say, I think we should listen to Mr. Rodgers. We should revel in our own unique perfectness-no matter what our age (or what Gwyneth says). 💕

Mr. Rodgers is a Pittsburgh icon. One year, my parents had The Purple Panda and Mr. McFeely (not a great name choice) the mail man from the show come to my birthday party. Please enjoy this photographic evidence of me (the not at all terrifying) King Friday XIII, and my Kermit party hat circa 1980.

Speedy Delivery!

*He was recently named the Student of the Month by his class for the character trait of integrity. My Ethics Professor Mom heart almost exploded. Is that a humble brag or just a brag? You know what? I don’t care (see point one above)! He’s a great kid and I am convinced the majority of that has absolutely nothing to do with me. 

**This particular deliciousness was served in a pint glass at the bars I frequented in Pittsburgh. I never actually knew what was in them (I assumed every well alcohol and a splash of grenadine) but it turns out there is an actual recipe and it’s disgusting. Sloe gin?! That’s for 90 year olds and 20 year olds with fake IDs saying they are from Beckley, West Virginia This is a completely random example, Mom.

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