Where’s my pizza?
As a child who grew up in the 1980s I participated in a truly spectacular program called Book It that was sponsored by Pizza Hut (if you need a blast of 80s-based serotonin please click that link). Kids everywhere were reading like crazy because we earned prizes for hitting the goals set by our teachers. There were stickers, bookmarks, and buttons but the star of the show was that sweet, sweet FREE (one topping) personal pan pizza coupon. That’s right: reading = pizza. You flashed your coupon and bought your own dinner and if you were really lucky you also got to order pop that came in a massive red cup filled with perfectly crushed ice. You enjoyed the labors of your work and it was empowering; especially to a second-grader.
Hold up. Is this why I am how I am? Did the promise of a pizza for performance alter my core being such that I now constantly strive to hit my goals yet am never quite satisfied because the reward is never a personal pan pizza?*
I can’t remember the last time I went to a Pizza Hut but I have MANY fond memories of the place. It was where (much to the chagrin of the employees) we went after North Catholic football games. We only ordered breadsticks (NOT cheese sticks!!) and I can still remember exactly what they tasted like and their delicious parmesan topping. Side note: the idea of a massive group of high school kids descending upon me while I work is an absolute nightmare. To all the Pizza Hut employees; I am sorry.
You know who else is a great supporter of kids reading? Dolly Parton! This magical being started Imagination Library in 1995. In the twenty years since it started (JK it’s been 28 but as a member of Gen X the 90s will always be twenty years ago) her organization has donated over 204 MILLION books and 2.3M+ kids are registered for the program. Do you know how much it costs to get books shipped to your house for all kids aged 0-5? Nothing. The program is completely free.
When I was little I loved Dolly Parton. I was enthralled with her amazing hair, spectacular nails, and the soft white light that emanated from her (#angel). I used to put tennis balls down my shirt and talk in a Southern accent to be more like her. I have a very vivid memory of doing so while my aunt Patty was babysitting me (I was probably about 5). I came out of the bathroom to show off my look and she laughed so hard she was crying and almost fell off the couch. Comedy gold.
Knowing how much I liked Book It I started to wonder if something similar existed that I could sign Leo up for to get him more excited about reading. And, are you ready for this? BOOK IT STILL EXISTS!!!!!!! I couldn't believe it. I immediately signed Leo up for Camp Book It (their summer program) but they continue to do school and community programs during the school year too. I then texted the moms of the friends because the idea of a little Book It club that gets to have a Book It pizza party was almost too much to handle!
Thinking about Book It and Dolly Parton made me think about corporate social responsibility (CSR) and all the different forms it can take. My personal favorite form of CSR is when it links to an important issue for the organization. In this case, President Regan issued a call to businesses to get involved in education. Let that sink in for a second… The president of Pizza Hut at the time, Arthur Gunther, thought about his son Michael and the struggles he had reading due to an eye condition. He met with educators in Kansas, where Pizza Hut was headquartered then, and they came up with the plan for Book It. Though I could not find the amount this program has cost them over the years I think it is important to note that Pizza Hut has been publicly traded since 1972 and is now part of the Yum Brands franchise. This means that a company with shareholders purposely invested time and money into a program for education. Did it have benefits for them? Of course! It got families into the restaurant who may not have otherwise been there ($). It gave them a great reputation ($). And that is ok. CSR isn’t charity. It is a purposeful business choice that has societal benefits. Pizza Hut didn’t have to create the Book It program but the fact that it did and that the impetus was personal is a fantastic (I think) driver of CSR. There is something about the personal connection to the story that employees understand and support and it creates general feelings of good will. In the case of Book It, this personal foundation made it the longest running corporate-supported reading program and that is pretty darn cool.
Some may actually argue that the Imagination Library is CSR (they are dead inside) because Dolly herself has a multitude of corporations. She owns her theme park Dollywood and a variety of attractions and hotels in Pigeon Forge, Tennessee that make a great deal of money. So, sending these books out into the world is just a way of self-regulating and enhancing society while enhancing her reputation. I say Dolly does not need to do this! Her reputation is pristine and I really do think she does it because she thinks it’s important; not in hopes of some kind of ROI. Unrelated, but important, she also helped fund a Covid vaccine and there is an excellent podcast about her that explains how she has remained so popular with so many diverse groups over the years.
While waiting to start the summer Book It I am trying to find other ways to get the little dude into reading. My new approach: Bribery. When the latest Scholastic Book catalog came home in the filthy and heavily accessorized backpack I told Leo to circle ANY books he wanted to read. His selection definitely favored the books that came with non-book things like necklaces, fluffy pencils, and erasers but amongst those were some legitimate options. I told him I was going to pick a few from his choices and he would see what they were when they arrived at school. I also added two that he didn’t circle but seemed very much suited to his tastes: Paddington Bear and who would win in a fight between terrifying birds. I am hoping that this feeling of excitement and accomplishment will help fortify his desire to read. I promised to do the same thing every time the catalog showed up and also said we could go to the book fair because it is the SCHOLASTIC BOOK FAIR. It is a place of joy. It is a place where you can see friends outside of school. It is a place where kids can take their “own” money (out of their Peanuts wallet) to buy things.** The Scholastic Book Fair is magical. The Scholastic Book Fair should exist for adults (#businessidea).
I’ve been reading a lot more lately. Being online is just too depressing. Some of what I am reading teaches me things. Some of what I am reading makes me dumb. The most recent book that taught me a whole lot of stuff was iGen: Why today’s super-connected kids are growing up less rebellious, more tolerant, less happy-and completely unprepared for adulthood. I joined a faculty reading group sponsored by our Center for Educational Excellence and led by the amazing Dr. Priya Garg and this was the selection.
iGen = born in 1995 or later and have no memory of a time without the internet
This book is jam packed with facts and figures that terrified me. The links between social media and depression. The lack of understanding about financial management. The way online communication has impacted their in-person social skills. But the part that I found so interesting, and that I have told virtually every person I have spoken to over the last two weeks about, discussed how today’s college students are different from other generations. I’ll hit the high (low?) points:
More than ⅔ of students surveyed believe that it is the responsibility of the university administration to create a safe space for all students to thrive (p. 155).
Protecting students from feeling distressed is seen as more important than having a discussion of potentially uncomfortable ideas (p. 156).
Safety extends to emotional safety meaning that “hurtful” words are viewed the same as physical harm (p. 156).
The world is an inherently dangerous place and every social interaction carries the risk of being hurt (p. 157).
They are not prepared to be independent (due to an extended adolescence) and though they like the freedom that college offers, they want to feel “safe” at all times (p. 159).
There is so much more. I basically underlined the entirety of chapter six. This is a lot to think about and I am still digesting it because it has huge implications, especially for the topics I cover in my courses. I am going to spend a lot of time over the summer trying to figure out how I can help my students be ok in the discomfort because not everything can be made “safe.” I am also going to do some fun reading. Next on my list might just be Run, Rose Run by Dolly Parton and James Patterson. After I finish it I’m going to buy myself a personal pan pizza with as many toppings as I want because I am an adult. An adult with a gluten intolerance who will certainly regret this decision but guarantee it will be worth it for the nostalgia.
*I propose that every time you get a promotion of any kind it should come with a free personal pan pizza coupon. Give the people what they want. But also give them an actual raise with a promotion. They want that too.
**Clearly not all kids can afford the book fair but Scholastic has a lot of great programs to help sponsor kids and classrooms to ensure that all of the kids get a chance to enjoy the benefits of reading.